LEGAL

PRIVACY POLICY

Last updated: September 27, 2026

Velocity Material Handling Solutions ("Velocity MHS," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your data. By using our website and submitting forms, you consent to the practices described in this policy.

Information We Collect

We collect information that you provide directly to us when you fill out a quote request, contact form, or inquiry on our website. This may include:

  • Full name
  • Email address
  • Phone number
  • Company name
  • Facility / location (city or service area)
  • Message and details about the products or services you are interested in
  • Products requested through our quick-quote feature

We also automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, the pages you visit, and how you found us (including the referring website and landing page).

Marketing & Tracking Data

To measure the effectiveness of our advertising and improve our marketing, we collect tracking data when you arrive at our site from an advertisement or marketing campaign. This may include:

  • UTM parameters (source, medium, campaign) identifying which ad or link brought you here
  • Google Click ID (gclid) from Google Ads
  • Referrer URL — the page you came from
  • Landing page — the first page you visited on our site

We use this information to attribute leads to the correct marketing channel, understand which campaigns perform best, and optimize our advertising spend. We do not use this data to identify you personally beyond matching a lead to its source campaign.

How We Use Your Information

We use the information we collect to:

  • Respond to your quote requests, inquiries, and service questions
  • Provide you with information about our products, rentals, repairs, and services
  • Schedule service appointments, deliveries, or consultations
  • Process and fulfill orders and service agreements
  • Communicate with you about your account, projects, or ongoing service
  • Measure and improve the effectiveness of our marketing and advertising
  • Improve our website, products, and services
  • Comply with legal obligations and protect our rights

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

  • Service providers: We share information with trusted third-party vendors who help us operate our business (e.g., email delivery, analytics, hosting). These vendors are contractually obligated to protect your data and use it only to provide services to us.
  • Advertising partners: We share conversion and tracking data (such as gclid and UTM parameters) with advertising platforms like Google Ads to measure campaign performance and attribution. This is limited to campaign measurement and does not include selling your contact details.
  • Legal requirements: We may disclose information when required by law, court order, or to protect our rights, property, or safety.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this policy, to provide you with services, and to comply with legal and contractual obligations. Lead and customer records are typically retained for the duration of our business relationship and for a reasonable period thereafter to support ongoing service, warranty, and accounting needs. Tracking and analytics data is retained in accordance with our analytics platform's standard retention policies.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to operate the site, analyze traffic, and measure advertising performance. Cookies are small text files stored on your device. We use:

  • Analytics cookies to understand how visitors use our site
  • Advertising cookies (e.g., Google Ads) to attribute leads and measure ad performance
  • Functional cookies to remember your preferences and keep you logged in

You can control or disable cookies through your browser settings. Disabling cookies may affect some features of our website.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request that we correct inaccurate or incomplete information
  • Deletion: Request that we delete your personal information
  • Opt-out: Opt out of marketing communications at any time
  • Restriction: Request that we limit our use of your information
  • Data portability: Request your information in a structured, machine-readable format

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to opt out of the sale of personal information (we do not sell your information), and the right not to be discriminated against for exercising these rights.

To exercise any of these rights, please contact us using the information provided at the bottom of this page. We will respond to your request within 30 days.

Data Security

We implement reasonable technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We also employ automated spam-detection measures on our lead forms to protect against fraudulent or automated submissions. This may include timing analysis, honeypot fields, and behavioral scoring of form submissions.

Children's Privacy

Our website and services are intended for business and professional use. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will revise the "last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.

CONTACT US

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

GET IN TOUCH